FounderThrive: Wellness & Growth for Founders
PRODUCT REDESIGN – VERSION 2
FounderThrive is a mobile-first platform dedicated to supporting startup founders with wellness, productivity, and personal growth tools. This version two redesign was a complete overhaul of the initial MVP, focusing on scalability, performance, and deeper user engagement.
Overview
FounderThrive combines motivational content, curated audio, and productivity features to help founders prevent burnout, stay inspired, and thrive. V2 focuses on improving both user experience and backend content management, making the platform more dynamic and scalable.
My Role
As the Lead Product Designer, I led the end-to-end design efforts for:
FounderThrive mobile app redesign
Admin content management system
User onboarding enhancements
Cross-functional collaboration with developers, PMs, and stakeholders
Tools
Figma (Design & Prototyping)
Google Docs (Documentation & Planning)
Figjam (User Journey Mapping)
Team Members
Lead Designer: Myself
Business Analyst (BA)
Mobile Developer
Project Objective
The V2 release aimed to:
Improve the mobile user experience and feature set for founders
Introduce Feed FM integration for curated wellness music
Build a scalable admin content management system
Enable dynamic content publishing without app updates
Streamline the management of motivational quotes and daily tips
UNDERSTANDING THE CHALLENGE
For Founders:
Need for curated wellness and motivational resources.
Desire to manage time and avoid burnout.
Expect personalized content that evolves over time.
For Admins:
Content had to be updated manually through the codebase.
No central system for managing quotes, tips, and library content.
Lack of modular content structure made scaling difficult.
DESIGN PROCESS
Discovery & Analysis
Reviewed V1 feedback from users and stakeholders.
Mapped out current limitations and prioritized urgent needs.
Benchmarked similar wellness and content platforms.
UI/UX Strategy & Prototyping
Built a component-based design system for both apps.
Designed and tested flexible content modules and filtering.
Iterated based on usability feedback from real users.
KEY FEATURES & INTERFACES
FounderThrive Mobile App:
Onboarding Flow
Introduced a three-screen onboarding flow showcasing the app’s benefits. Clicking "Get Started" opens a modal overlay prompting users to either create an account or log in.
Subscription Modal: Displays after onboarding for subscription upgrade, with reminders following the free trial.
Feed FM Integration: Wellness radio stream personalized to founder moods
Library
Curated content under multiple pillars with search, filter, and time-based navigation.
Community Section: Connects founders through shared experiences, posts, and engagement.
Sponsorship Page: Displays sponsorship tiers, benefits, and partner visibility.
Premium Subscription: £29.95/year with special perks and limited-time access to The Weave’s 1% Club.
Admin Platform
Content Library (Content Pillar)
Create, edit, and delete different content formats (video, audio, text, etc.).
Assign content to specific pillars for modular access.
Quotes & Daily Tips
Add, edit, and remove motivational quotes and daily wellness tips.
Full preview and scheduling interface.
Sponsor Management
Manage the list of sponsors and their visibility tiers across the mobile platform.
Subscribers List
View all current subscribers with key data points for engagement tracking.
Outcomes
Vastly improved user experience and UI consistency across platforms
Empowered the content team with real-time updates and self-service tools
Seamlessly introduced music and deeper personalization into the wellness journey
Positioned FounderThrive for future growth in both content and feature set
Lesson Learnt
Empowering non-tech users through design is critical for scaling.
Music can be a powerful wellness feature when integrated with care.
Focused versioning helps teams prioritize improvements without overwhelm.
Balancing content structure and design flexibility drives better long-term impact.
Conclusion
FounderThrive V2 demonstrates how design and technology can intersect to support mental wellness, personal growth, and founder resilience. With a more flexible system, integrated wellness content, and clear growth potential, the platform is now better positioned to fulfill its mission: helping founders thrive—not just survive.
