FounderThrive
FounderThrive helps founders manage stress, build healthy routines, and stay mentally balanced through curated content, guided reflections, and audio experiences, supported by a scalable admin system for content and subscriptions.
Product Overview
FounderThrive is a mobile wellness application built to support founders through the emotional and mental demands of building companies. The platform delivers structured content, guided reflections, and calming audio experiences.
As the product evolved, an app upgrade and a dedicated admin system were required to improve content discovery, introduce subscriptions, and enable efficient platform management.
My Role
Product Designer
I led the redesign of the mobile app experience and designed the admin system from scratch. My work included UX research, content structuring, user flows, UI design, and close collaboration with engineering to support a live upgrade and monetization rollout.
The Opportunity
Founders face high stress and burnout, yet many wellness tools are not designed for their specific needs.
There was an opportunity to:
Create a calm, focused content experience
Improve how founders discover and consume wellness resources
Introduce subscription-based monetization
Equip the team with tools to manage content and users at scale
The Problem
Founder Challenges
Content felt unstructured and hard to navigate
Audio experiences were not well integrated
Value of premium content was unclear
Business Challenges
No clear subscription structure
Limited insight into user engagement
Manual content management slowed updates
Operational Challenges
No centralized admin system
Difficult to control content access
Scaling the platform required better internal tools
Context
FounderThrive is a wellness product, so clarity and calmness were critical. The redesign needed to improve structure without overwhelming users.
The upgrade had to work with existing users, limited engineering resources, and real production constraints. Every design decision needed to support long-term growth.
Design Process
Product audit of the existing app
Content and user flow restructuring
Wireframing key app and admin flows
High-fidelity UI design
Collaboration with engineering during implementation
Iteration based on feasibility and usability
Research and Insights
Founder Insights
Founders prefer guided and categorized content
Audio sessions are most effective when distraction is reduced
Clear value increases willingness to subscribe
Admin Insights
Content needs flexible control
Subscription access must be easy to manage
Visibility into users and content performance is essential
Solution
FounderThrive was redesigned as a focused wellness system. The mobile app prioritizes calm content discovery and audio engagement, while the admin system supports content management, subscriptions, and operational oversight.
Mobile App
Onboarding Experience
The onboarding flow was redesigned to clearly introduce the product value, guide new users through setup, and set expectations around content access.
Content Discovery
Content is organized into clear categories, helping founders quickly find relevant sessions without friction.
Audio and Music Player
A dedicated audio player supports focused listening with simple controls and minimal distraction.
Subscription Experience
Premium content is clearly defined, allowing users to understand value and subscribe with confidence.
Sponsorship Experience
Sponsorship tiers were introduced to support partner visibility while maintaining a calm and non-intrusive user experience.
Admin Dashboard
Content Management
Admins create, edit, and organize content, and control access for free and premium users.
User and Subscription Management
Admins view users, manage subscriptions, and resolve access issues efficiently.
Platform Oversight
The admin system provides a clear view of platform activity without unnecessary complexity.
Outcome
Improved content engagement
Clearer subscription flow
Better user retention
Reduced operational overhead
A scalable system supporting future growth
Key Learnings
Wellness products require restraint and clarity
Structure improves trust and engagement
Admin systems are critical for scaling digital products
Monetization works best when value is clearly communicated
Why This Project Matters
FounderThrive highlights my ability to design thoughtful, production-ready experiences that balance user well-being, business goals, and operational needs. It demonstrates strong product thinking across both user-facing and internal systems.
Credit
This project involved the redesign and improvement of an existing V1 product and was delivered through close collaboration across design, engineering, and product roles.
Oloruntomi Dosunmu | Lead,Product Designer |
Muyiwa | Mobile Developer |
Ayomikun Omisakin | Business Analyst |
The wider team also included a Product Manager and QA Tester, who supported requirements definition, delivery coordination, testing, and quality assurance throughout the project lifecycle.
