TravelBook
TravelBook helps travelers plan trips, organize travel documents, track expenses, and generate hotel reservations and flight itineraries for visa and travel needs, while giving admins full control over requests, approvals, and system operations.
Product Overview
TravelBook is a mobile and admin-based travel management platform. The mobile app allows users to create trips, manage travel tasks, store documents, track expenses, and request hotel reservations or flight itineraries.The admin system supports request handling, document generation, user management, and platform oversight.The product was designed to reduce travel stress and centralize everything travelers need in one place.
My Role
Product and Brand Designer
I worked on both the brand design and product design for TravelBook. The client provided a detailed PRD, while I conducted competitive analysis and user research to validate features, improve clarity, and guide design decisions.
I led end to end UX and UI design across the mobile app and admin dashboard, including flows, wireframes, UI design, brand system, and developer collaboration.
The Opportunity
Travelers struggle to manage trips across multiple apps and documents.
Visa applications often require structured hotel and flight documents.
Admins need a reliable system to manage requests and users.
TravelBook was an opportunity to design a single platform that simplifies travel planning while supporting real operational needs.
The Problem
Traveler Challenges
Travel details are scattered across apps and emails.
Tracking expenses during trips is stressful.
Getting visa-ready documents is time consuming.
Admin Challenges
Manual handling of hotel and ticket requests is inefficient.
Tracking user requests and payments is difficult.
There is limited visibility into user activity and trip status.
Context
The project started with a client provided PRD that outlined the core features and business goals. My role was to translate these requirements into a usable and scalable product.
Through competitive analysis and research, I identified gaps in existing travel apps, especially around trip organization, document handling, and admin workflows.
The product was designed for real travel use cases, including visa applications, with a strong focus on clarity, structure, and trust.
Design Process
User research and competitor analysis
User journey mapping
Low fidelity wireframes
High fidelity UI design
Design system creation
Usability testing and iterations
Developer handoff and collaboration
Research and Insights
Competitive Analysis
Most travel apps are designed for inspiration or booking—not for end-to-end trip management. None offered a structured system that supports:
Trip planning
Documentation
Expense tracking
Admin-assisted services
in one cohesive experience.
This gap informed TravelBook’s positioning as a structured travel assistant, not just a booking app.
User Insights
Travelers want one trusted place for all trip information.
Users prefer simple flows over feature heavy dashboards.
Clear status updates reduce anxiety during travel preparation.
Admin Insights
Admins need structured request flows based on the PRD.
Manual processing should be minimized.
Visibility across users and trips improves response time.
Solution
TravelBook was designed as a structured travel assistant. Travelers manage trips independently, while admins support document generation and system operations through a clear and controlled backend.
Mobile App
Trip Creation and Overview
Users create trips and see all trip details in one timeline based view.
To Do and Packing Lists
Users manage travel tasks and packing lists with reminders.
Documents and Memories
Users store travel documents and save trip memories in one place.
Expense Tracking
Users log expenses during trips to monitor spending.
Hotel and Ticket Requests
Users request hotel reservations and flight itineraries for visa purposes.
Admin Dashboard
Dashboard Metrics
Admins view key platform metrics at a glance, including total users, user growth, revenue trends, and active subscriptions.
User Management
Admins manage both app users and admin users from a single system, with clear roles and access control.
Referral Management
Admins track referral performance and manage the referral program. This includes referral count, total bonus rewards, referral lists, and referral settings.
Booking and Advert Management
Admins create and manage adverts linked to bookings, with access to booking details and performance.
Notifications and Status Updates
Admins update request statuses and trigger system notifications to keep users informed.
Outcome
TravelBook provides a clear and stress free travel planning experience.
Users can manage trips, documents, and expenses in one app.
Admins efficiently handle requests and platform operations.
The system supports real travel and visa use cases.
Key Learnings
Travel products must reduce cognitive load.
Admin efficiency directly impacts user trust.
Clear request flows reduce support issues.
Designing for real use cases improves product value.
Why This Project Matters
TravelBook reflects my ability to work from a client provided PRD, validate ideas through research and competitive analysis, and deliver both brand and product design for a real world system.
It demonstrates strong product thinking, brand awareness, and experience designing mobile and admin platforms that support real operations.
Credit
This project was delivered through close collaboration across design and engineering roles.
Oloruntomi Dosunmu | Brand and Product Designer |
Usman Bello | Mobile Developer |
David Hype | Full Stack Developer |
The team worked closely to translate the product requirements into a functional, user focused travel platform across mobile and admin systems.
